brand & Creative Strategy Director based in NYC.

I shape, clarify, and activates brands by transforming insights into standout creative solutions.

I bring over a decade of expertise in helping Fortune 500 brands cut through and connect.*

*Case studies available upon request

My strengths and capabilities include

Brand Strategy

  • Mission, Vision & Purpose

  • Positioning & Brand Architecture

  • Brand Narrative & Archetype

  • Naming & Visual Identity

  • Brand & Social Playbooks

  • Perspective Development

Creative Strategy

  • Creative Briefing & Development

  • Communications Strategy

  • Experiential & Events

  • Product Launches

  • Brand Partnerships

  • Interagency Collaboration

Research & Insights

  • Consumer Research & Focus Groups

  • Creative Testing

  • Audience Definition & Segmentation

  • Market Analysis & Audits

  • Cultural & Trend Reports

Get in touch.

Get in touch.